Nex|Retail

AI Revolution in Retail

RetailSense Analysis Platform

​

The general physical store apparel consumption process is extremely cumbersome. Customers often spend a lot of time looking for the right product. These processes include the need for customers to screen out a wide range of physical items for possible products, picking, trying on, inspecting, and finally coming to purchase. In the selection process, the size of the clothing is often not applicable, the color style is not applicable, the material does not meet the expectations of the consumer, the store staff is insufficient to provide sufficient help to the customer, and the customer cannot obtain satisfactory shopping experience.

​

    The consumption of online clothing is even more troubling. Although online stores offer a wider variety of options. However, because it is impossible to see and try on the product with your own eyes, the information is asymmetrical, which ultimately leads to customer dissatisfaction and return.

​

    In 2015, Internet e-commerce had an annual growth of 10.5%. However, US physical retail sales still accounted for 89.5% of the total consumption. 

​

    This data illustrates the irreplaceability of physical retailers, and people still prefer to go to physical stores. But this data also shows that Google, Facebook, nearly 90% of physical store consumption behavior may not be tracked and analyzed.

​